Communication Planning and Execution
What is it?
Internal communications is an often-overlooked aspect of public relations, but it’s one of the most important PR tools. Internal communications is any type of communication (written, verbal, digital, social, graphic) that resides inside a business and is shared with employees, investors and others with an insider interest in the company.
Types of internal communication might include:
Employee programs, promotions and contests
Why does it matter?
Internal communications sets the tone for your company’s “voice.” Will your tone be playful? Serious? Warm? When internal communication pieces are all written in the same voice, brand identity is strengthened. Once employees have a strong sense of their company’s brand, they’re more likely to be fully on board and become evangelists for your business – the ultimate goal. Strong internal communications can boost office moral and create a sense of unity and togetherness, thereby increasing productivity. A solid internal communication system is also invaluable to a company in a time of crisis or change, and lays a solid foundation for external communication as well.
How can TrendyMinds help?
There’s no reason why your employee handbook or annual report has to put your audience to sleep. To get your internal audience excited about the company, we’ll help you craft interesting, unique and on-point internal communications pieces that will have everyone reenergized. We’ll work alongside your team to develop your company’s voice, strengthening your brand through internal communications.
To really dig in to your internal communications needs, let TrendyMinds conduct a full audit of your strategy. We can craft a seamless internal communications plan to ensure your stakeholders are always in the loop.