Market Based Research
What is it?
Market research dives into your customer, client and donor base to get to the heart of the issue. Market research can be conducted through various techniques, ranging from the very inexpensive and quick to the lengthy and in-depth.
Why does it matter?
A solid strategic, creative or interactive plan can’t be formed without research to back it up. The customer (or client or donor) is king. Without knowing what makes them tick, any marketing plan – no matter how seemingly solid – runs the risk of being off base. Speaking and interacting directly with your audience ensures that marketing hits the mark every time and takes the guess work out of strategy. Such research also communicates to the consumer that their voice matters – an invaluable message.
How can TrendyMinds help?
TrendyMinds, an Indianapolis public relations and advertising agency, has been conducting market research on behalf of clients for more than fifteen years through various techniques including surveying, focus groups, interviewing, data collection and field trials. When applicable, we partner with international market research firms, securing the best rates possible, to dig in even further to the nitty-gritty market research data.
Our market research techniques ensure that our proposed creative, strategic and interactive plans are on target. Yet these comprehensive reports are invaluable pieces of information on their own, and can be used by an organization for years to come for any number of uses.