What is it?
Media training is preparing, practicing and studying for media appearances and interviews. Media training might include:
Critiques of one’s videotaped or tape-recorded performance
Crisis communication scenarios
Tips for handling press conferences
How to answer difficult questions from the media
What to wear for media appearances
Writing succinct speaking points
Why does it matter?
Many normally confident business people turn into a bundle of nerves when it comes time to give an interview, and that’s understandable. A media appearance is a critical time for a company. A great interview or press conference can catapult a company and its spokesperson to industry or popular fame – and a terrible media appearance can create image and public relations problems for years to come. Even the most seasoned spokespeople can benefit from a refresher course in media training to ensure their skills are sharp and up-to-date. Media training allows a company’s spokesperson and other key figures to feel at ease and self-assured when dealing with the media.
How can TrendyMinds help?
TrendyMinds, an Indianapolis public relations and advertising agency, has provided media training to our clients for more than fifteen years. Our training sessions let you in on the secrets of the trade that come with such experience.
Our training sessions are tailored to your specific needs. Depending on your situation, a media training session might include everything from helping you develop key talking points pertaining to your organization to filming and critiquing mock interviews. Each media training session includes a personalized, take-home workbook that highlights the day’s lessons for easy reference in the future. Whether you’re looking to give your team a short refresher or a full-day media training seminar, our experienced PR pros can meet your needs.