Public and Government Affairs
What is it?
Government relations and public affairs is the art of utilizing communications tools and strategies in order to build strong, effective relationships with political officials and government agencies (a.k.a. the decision-makers or “Deciders” as George W. Bush once said.) There’s no one road map or tactic that exists to forge a connection with government leaders and officials. It generally takes a number of tools, ranging from effective PR to productive in-person interaction to simply knowing the right person or people to talk to in a respective office or agency.
Why does it matter?
Whether you love or loathe government, the fact is our political leaders and government agencies shape policy and public opinion that impact our everyday lives (and your bottom line). And while you may see the word “government” and immediately think “bureaucracy,” the fact is there’s tremendous opportunity to have government be a partner—not a hindrance-- in your organization’s vision. But it takes the right strategy and connections. That’s where we come in.
How can TrendyMinds help?
At TrendyMinds, we not only know the decision-makers in government—we know how the decisions get made. Our team has more than a decade of experience advising leaders at all levels of government—from the city hall to the halls of Congress. We’ve been at the table when thought leaders call their shots; we can help you and your company get there too.
Not only are we experienced in the inner-workings—we’ve got more tools than Ty Pennington (communications tools, that is.) Unlike other government and public affairs shops, we’re a full service integrated communications firm. We develop websites, utilize social media, write copy and design collateral materials. Having all these services at your disposal is critically important, especially in this age of information overload.
Just think how many messages we receive a day—from email to commercials to breaking news alerts to texts and tweets. Multiply that amount by 10 for political and government leaders, who are being bombarded with all of this daily info while hearing the needs and concerns of the tens-of-thousands of people they represent. That’s why it takes communications strategies with pinpoint precision to actually influence community leaders. TrendyMinds has the experience, tactical know-how and laser focus to help ensure your interaction with decision-makers becomes a true difference-maker for you and your organization.