What is it?
Social media is any channel of digital/web-based communication that allows a party to communicate directly with the public, without the traditional barriers of an editor, reporters or gatekeeper. Facebook, Twitter, Foursquare, LinkedIn, Vimeo, Ning Networks, MySpace, Squidoo – these are just a tiny listing of the plethora of options at your company’s disposal to communicate directly with your audience. Each platform has its own unique method of bringing together the masses and allowing others to share their thoughts and opinions on a variety of topics and issues in real time.
Why does it matter?
Social media is not a fad that will fade into history. Rather, social media has revolutionized the way the world communicates. A clear understanding of these channels, as well as a presence in the social media world, is essential in today’s marketplace.
Organizations are turning to social media platforms as a means to establishing a closer relationship with their clients and earn that coveted brand loyalty they crave. In addition to speaking to the public by offering discounts, special offers, or other messages, businesses now have the ability to monitor what’s being said about them. Social media makes companies better equipped to respond to situations as they arise which helps protect their reputation.
How can TrendyMinds help?
While there are incredible advantages to utilizing social media, it can also be worthless or damaging when used improperly or managed by the wrong team. Social media is best used when fully integrated into a cohesive marketing plan and supported by traditional PR, marketing and advertising functions.
Let TrendyMinds help your company connect with your audience and build your group of followers. As a leader in the Indianapolis public relations market, we help our clients connect with their clients through social media. We’ll sit with you to discuss your company’s vision and goals and craft a social media plan specifically for your needs. We’ll ensure your goals are met with specific, measurable deliverables.