Circling the City
IndyHub asked TrendyMinds to handle their newest project, an interactive website designed to persuade out-of-state, rising talent to relocate to Indianapolis.
TrendyMinds created the site from the ground up, brainstorming the site's eventual name CirclingtheCity.com. We also executed the logo design, giving the logo mark a feeling of movement and energy. We built portions of the site with Flash animation to visually showcase Indy's unique landmarks, allowing visitors to interact with the city. We also shot and produced the video clips to further showcase Indianapolis. Each video clip features a local young professional providing the inside scoop on their favorite aspect of Indianapolis. To support outreach to human resource, staffing and recruiting professionals (the site's target audience), TrendyMinds created sales collateral pieces. We designed a PowerPoint presentation to introduce the site to these targets, designed a series of web banners for interested business to include on their own sites and created branded flyers for businesses to give to potential new hires. Finally, TrendyMinds supporting the launch of the site with a strategic plan, utilizing public and media relations to land several placements about CirclingtheCity.com, including a feature in the Indianapolis Star, as well as article in Inside Indiana Business and the Indianapolis Business Journal.