Clarian Health came to TrendyMinds to launch iuhealth.org. Clarian planned to make the rebranded website the centerpiece of their official name change to Indiana University Health.
TrendyMinds’ challenge was to integrate all 17 locations, including Riley Hospital for Children at IU Health, into one comprehensive, consistent and engaging website. And they needed it done on a tight, 90-day timeline.
TrendyMinds provided the following elements for the new iuhealth.org:
24-hour support for iuhealth.org
The rebranded website was central to the success of IU Health’s name change. TrendyMinds incorporated the new IU Health branding strategy into all aspects of web design and copy, ensuring that the site met IU Health’s new branding standards.
The site includes a full list of medical services and added features specifically designed with the patient in mind. Physicians and researchers also benefit from redesigned website portals to make accessing information highly efficient. To allow for fresh and current content, TrendyMinds provided an easy system for IU Health to manage content publication from every location and organization.